Real People.
Real Results.

Our Passion, Your Advantage

Consider us your market research department

Our years of qualitative and quantitative research experience amount to more than just expertise in market research; they’re reflected in how we work with you day to day. We get to know your business, understand your goals and how you like to work, and then apply our research know-how. Working together, we form a winning partnership.

Tailored Research Design

Having worked with firms large and small in virtually every industry, we understand there is no room for one-size-fits-all research solutions. We draw on our vast experience and proven techniques while working with you. Together, we will customize a study to meet your specific needs.

Actionable Results

We take great pride in delivering results that are clear and focused so you can quickly, accurately, and precisely understand what’s been learned. We deliver findings that tell a story – a story that speaks to the solutions you need. With an Advantage Research report in your hands, you will have clear direction for next steps.

Types of Research

    • Advertising effectiveness research
    • Attitude, usage, and opinion studies
    • Brand equity research
    • Concept testing, new product and product redesign studies
    • Customer satisfaction, retention, and loyalty studies
    • Image and positioning research
    • Market structure and segmentation analysis
    • Net Promoter Score research
    • Price elasticity and demand analysis
    • Tracking studies

Research Services

    • Research design consultation
    • Focus groups
    • In-depth interviews
    • Sampling strategy
    • Web surveys
    • Mobile surveys
    • Statistical analysis
    • MaxDiff analysis
    • Bayes analysis
    • Interactive dashboard reporting
    • Information visualization

Industries We Serve

  Having been in business for more than 20 years, we’ve worked with clients in a wide variety of industries.

  • Advertising
  • Automotive
  • Consulting
  • Distribution
  • Education
  • Financial & Banking
  • Government
  • Healthcare
  • IT
  • Insurance
  • Manufacturing
  • Packaged Goods
  • Retail
  • Transportation
  • Telecommunications
  • Utilities

Case Studies

A Catalyst For Change

An insurance company realized their customers didn’t perceive there to be value in one of their products. They decided to enhance the product with new features so that customers who don’t make claims can find value in being insured. We designed a two phase research project in order to develop and test the product enhancements.

In the first phase, focus groups were conducted in four major metropolitan areas to develop and refine the new features. In the second phase, the product was tested with a large online audience, where it received rave reviews. Through effectively designed research, our client was able to redefine an ailing product, transforming it into one of their most valuable offerings.

See the deliverable

Your Guardian Angel

A manufacturer wanted to receive feedback on the performance of their products and customer service representatives, so they hired Advantage Research to conduct focus groups with their key clientele. We heard from one particularly disgruntled client who was on the verge of taking her business elsewhere entirely. This dissatisfied client’s feedback reached a representative within an hour, and one of the manufacturer’s most important accounts was saved.

The manufacturer recognized that having a timely read on their customers’ thoughts and feelings is paramount in saving ailing accounts, and so we began surveying their customers online on a recurring basis. With our proprietary Hot Email Alert system, a rep is alerted the minute a client submits negative feedback. As a result of the program, the manufacturer’s customer satisfaction and client retention rates continue to improve.

See the deliverable

Our Leadership

Lori Gutbrod


Scott Segrin

Senior Vice President

Anne Wilber

Vice President

Advantage Research is staffed by expert statisticians, focus group moderators, in-depth interviewers, survey programmers, and information visualization designers, so no matter the shape your project takes, we are your custom market research solution, from inception to reporting.

Contact Us

Advantage Research, Inc.


W162 N11840 Fond du Lac Ave 
Germantown, WI 53022

We always offer free, no-obligation consultation during the proposal phase of your project. Contact us today and we will help you identify the best methods for obtaining the information you need.